Business

EG2048 Introduction to Marketing Fundamentals to Marketing 2011 Semester 2 relate of brand: Addias in effect(p) Name: Geerthana D/O Rengasamy Admin progeny:100753A i) Introduction well-nigh the companionship for the product/brand. Addias is the manufacturer of German sports app arl. It also the raise go with of Addias Group that belong to the  Reebok sportswear comp each, TaylorMade-adidas golf company (including Ashworth), and Rockport. Moreover, addias company also manufacture other products such as eye wear, watches, shirts and other clothing tie in clothing-related goods. The addias company has the biggest merchandise in Europe and the second biggest sportswear production in the world. Addias first started its business in 1948 by Adolf Adi Dassler, following the give out of Gebrüder Dassler Schuhfabrik between him and his older chum salmon Rudolf. The early rival of addias was Puma.  Registered in 1949, Adidas is currently ba sed in Herzogenaurach, Germany, along with Puma. The company facts of life clothing and shoe designs typically feature three twin stripes, and this same motif is incarnate into Adidas current official logo. The company income in 2005 was 6.6 billion, or roughly US$8.4 billion. Adidas income in 2006 was 10.084 billions, or about $13.625 billion. Replica Adidas perfumery and individualalised care products are construct by Coty, Inc. under evidence worldwide.

ii) Describe two groups of consumers of this product/brand iii) State and curtly! describe any two factors which whitethorn captivate the purchasing decision of the product.(You may mention any two of the 4 factors namely Cultural, Individual, Social and Psychological factors) on that point are 4 important psychological factors which are the motivations, perception, learning, beliefs and attitudes that influence the persons buying decision. For motivation, at any attached cadence , people hve many needs. The need will perish origin when...If you want to get a full essay, golf-club it on our website: BestEssayCheap.com

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