Consumer Behavior and Marketing Strategy

Consumer expression and Marketing Strategy The study of consumers helps firms and organizations improve their trade strategies by dread issues such as how * The psychology of how consumers think, feel, reason, and choose between divers(prenominal) alternatives (e.g., brands, products); * The the psychology of how the consumer is stoopd by his or her environment (e.g., culture, family, signs, media); * The larboard of consumers while shopping or making other commercialise decisions; * Limitations in consumer knowledge or information processing abilities curve decisions and trade outcome; * How consumer motivation and decision strategies differ betwixt products that differ in their level of importance or involution that they entail for the consumer; and * How marketers can line up and improve their marketing campaigns and marketing strategies to more than effectively reach the consumer. Understanding these issues helps us adapt our strategies by taking the consum er into consideration. For example, by understanding that a flesh of different messages compete for our potential customers attention, we learn that to be effective, advertisements must(prenominal) unremarkably be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more conscious decision as to which strategy to employ.

Lars Perners marketing and consumer conduct breeding materials The official definition of consumer behavior given in the text edition is The study of i! ndividuals, groups, or organizations and the processes they use to select, secure, use, and throw off of products, services, experiences, or ideas to see needs and the impacts that these processes have on the consumer and society. (p. 7). Although it is non necessary to goldbrick this definition, it brings up some useful points: * Behavior occurs either for the... If you involve to get a full essay, locate it on our website: BestEssayCheap.com

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